Bachelor's of Business Administration with a Major in Data Intelligence and Business Analytics

Z2020-2021 Undergraduate New Program Request

completed

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General Information
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  • Welcome to the University of West Georgia's curriculum management system. 

    Please TURN ON the help text before starting this proposal by clicking  next to the print icon directly above this message. 

    Your PIN is required to complete this process. For help on accessing your PIN, please visit here.

    The link to the shared governance procedures provides updates on how things are routed through the committees. Please visit  UWG Shared Governance Procedures for Modifications to Academic Degrees and Programs for more information.

    If you have any questions, please email curriculog@westga.edu.

  • Desired Effective Semester*
    Scroll to the bottom of the list and choose either Fall, Spring, or Summer.
    Desired Effective Year*
Program Information
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  • Program Name*
    Bachelor's of Business Administration with a Major in Data Intelligence and Business Analytics
    Bachelor's of Business Administration with a Major in Data Intelligence and Business Analytics
    Example: Elementary Education, B.S.
  • Program Type*
  • Degree Type*
  • Program Description*
    This is a Bachelor of Business Administration with a Major in Data Intelligence and Business Analytics. The degree centers around learning different programming, visualization, statistical, and research techniques necessary to analyze many different types of data-driven business problems. In this degree program, students will learn the basics of programming in a variety of languages, including SAS, R, SQL, and Python. They will learn how to use cross-sectional, panel, and time series data to make forecasts, conduct statistical inference, and present results associated with their work. Students will also learn the basics of data mining and data management within the context of SQL and will learn the basics of data visualization within the context of R and Tableau. Additionally, students will learn within the context of a Bachelor's of Business Administration, which allows them to contextualize specific techniques and skills within a broader set of business tenets.
  • Program Location*
  • Status*
    Select Active-Visible unless the Registrar’s Office has notified you to do otherwise.
  • How will the proposed program be delivered?*
Curriculum Information
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  • Select Program below, unless creating an Shared Core. 

    A Shared Core is a group of courses shared by multiple entitites. For example, Music has a variety of tracks but all tracks share the same core.

  • Type of Program*

  • PROGRAM CURRICULUM

    This section allows departments to create the curriculum schema for the program which will feed directly to the catalog. Please click here for a video demonstration on how to build your program curriculum.

    Follow these steps to propose courses to the new program curriculum. 

    Step 1

    In order to build or edit a program, you must first add all courses to be included in the program of study through the view curriculum courses tab

    • If this new program proposal includes the UWG undergraduate General Education Curriculum, scroll to the top of this form and click on the  icon to import the "University of West Georgia General Education Requirements."
    • For courses already in the catalog, click on "Import Course" and find the courses needed.
    •  For new coursesgoing through a Curriculog Approval Process click on "Add Course"-- a box will open asking you for the Prefix, Course Number and Course Title.

    NOTE: A New Course Request proposal must also be submitted along with the New Program Proposal if the course is new. 

    Step 2

    Next, to add cores (sections of the program of study, e.g., Semester 1, Semester 2, etc.) click on  "View Curriculum Schema." Click add core and title it appropriately. When you click on "Add Courses" it will bring up the list of courses available from Step 1. Select the courses you wish to add. For removing courses click on the  and proceed.


  • Prospective Curriculum*
Justification and Assessment
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  • Rationale*
    We are proposing a B.B.A. with a Major in Data Intelligence & Business Analytics to fill a gap in our current business degree offerings. The economics department currently offers both a SAS Certificate in Data and Analytics and participates heavily in and manages the Interdisciplinary Certificate in Data and Analytics. Across the RCOB, there are various efforts to increase the number of and quality of classes intended to expose students to the uses of data in the business environment. The AACSB (the accrediting body of the RCOB) places an emphasis on developing new opportunities for students to acquire data skills. The demand for business graduates with data analytics knowledge and statistical skills has exploded, and business schools have been encouraged to respond with innovative programs and curricular approaches that, at the undergraduate level, involve real-world business experience over the purely theoretical. The needs for the program were developed in conjunction with faculty from other business disciplines that will be providing class seats for students in the program. The marginal cost of the program is not expected to be significant, as many of the classes currently under consideration for the degree are regularly taught across business disciplines. Other courses are taught occasionally as special topics or as independent study classes or internships. Modern businesses have extensive need for new data experts who can collect, manage, and analyze the vast amounts of information that is produced as part of an increasingly heterogeneous and integrated network of social and business interactions. Indeed, businesses that used to obtain data exclusively from transactions or existing supply relationships now collect many other types of data, such as social media engagement and website usage. Furthermore, smaller businesses that previously did not collect data now collect data and develop strategies to increase efficiency, reduce waste, and increase their customer base. As a consequence, there is a significantly greater volume of data being produced relative to the qualified professionals who can manage, analyze, and interpret it. As evidence of the demand associated with a new B.B.A with a Major in Data Intelligence & Business Analytics, as of October 31, 2019, there were 279 unfilled jobs for data analysts, with salaries ranging from $52,000 to $83,000 listed at Glassdoor.com for the 25-mile radius extending from the center of the City of Atlanta. Companies searching for business data analysts include Suntrust, AT&T, Home Depot, Coca-Cola, Delta Airlines, Cox Communications, HD Supply, and Equifax. The Department of Economics already prepares students with some of the skills required for these positions and has placed our graduates in positions of significant responsibility in the aforementioned firms.
    Max 400 characters. Please provide an overview of the need for this program.
  • Program Learning Outcomes - Please provide PLOs in a numbered list format.*

    1) Organize and analyze large data sets.

    2) Perform basic SQL programming.

    3) Perform basic programming tasks in SAS.

    4) Build statistical models.

    5) Create visual representations of data and statistical models within professional reports.

    6) Create professional reports of data analysis and statistical models.

    7) Interpret results of statistical analysis.

    For examples of Program Learning Outcomes see https://www.westga.edu/administration/vpaa/iea/assessment_resources.php

  • SACSCOC Substantive Change

    Please review the Policy Summary and Decision Matrix
    Send questions to cjenks@westga.edu

  • Check all that apply to this program*
  • SACSCOC Comments
    The program does not constitute substantive change for SACSCOC. It is a repackaging of existing curriculum.
    To submit new tracks/concentrations together with a new program, list them here. For instance, "New Tracks/Concentrations: name 1, name 2, name 3....

  • REQUIRED ATTACHMENTS

    ATTACH the the following required documentsl by navigating to the Proposal Toolbox and clicking  in the top right corner.

    1.) USGBOR One Step Proposal

    2.) Program Map

    For advising purposes, all new programs must include program map. Please download the program map template from here, and upload.

    3.) Program Sheet

    4.) Assessment Plan

    All new major programs must include an assessment plan. Stand-alone minors must have an assessment plan as well.  A stand-alone minor is a minor that can be earned in a program that does not offer an undergraduates degree with a major in that discipline (for example, a student can earn a minor in Africana Studies but cannot complete a bachelor's degree with a major in Africana Studies). Minors in a discipline where a corresponding major is offered, are not required to include an assessment plan.

    Please download the assessment template from here complete, and upload.

    4.) Curriculum Map Assessment

  • USGBOR One Step Proposal*
  • Program Map*
  • Assessment Plan*
Routing Information
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  • Routes cannot be changed after a proposal is launched. Please be sure all fields are filled out correctly prior to launch. If a routing error is made it can result in the proposal being rejected and a new proposal will be required. 

    Please refer to this document for additional information: UWG Shared Governance Procedures for Modifications to Academic Degrees and Programs.

    If there are any questions or concerns regarding the routing of your proposal please contact curriculog@westga.edu.

  • School/ Department*
  • Is this a School of Nursing Program?*
    Is this a College of Education Program?*
  • Is the addition/change related to core, honors, or XIDS courses?*

  • LAUNCH proposal by clicking  in the top left corner. DO NOT implement proposed changes before the proposal has been completely approved through the faculty governance process. 

  • FINAL TASK: After launching the proposal, you must make a decision on your proposal. Select the  icon in the Proposal Toolbox to make your decision.

  • User Tracking

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