MKTG - 3845 - AI Essentials for Business

2024-2025 Undergraduate New Course Request

completed

What can I do next?

View the Proposal

  • View changes to the proposal by clicking the Discussion tab and selecting "Show current with markup" on the User Tracking dropdown.
  • View current comments concerning this proposal by clicking the Discussion tab.
  • View the history of the proposal by clicking the Workflow Status tab.
  • View the signatures the proposal has collected by clicking the Signatures tab.
  • View the files associated with the proposal by clicking the Files tab.
  • Compare the proposal with related proposal by clicking the Proposal Lookup tab.
Introduction
Next

  • Welcome to the University of West Georgia's curriculum management system. 

    Your PIN is required to complete this process. For help on accessing your PIN, please visit here.

    The link to the shared governance procedures provides updates on how things are routed through the committees. Please visit  UWG Shared Governance Procedures for Modifications to Academic Degrees and Programs for more information.

    If you have any questions, please email curriculog@westga.edu.

  • Desired Effective Semester*
    Scroll to the bottom of the list and choose either Fall, Spring, or Summer.
    Desired Effective Year*
Routing Information
Next

  • Routes cannot be changed after a proposal is launched.

    Please be sure all fields are filled out correctly prior to launch. If a routing error is made it can result in the proposal being rejected and a new proposal will be required. 

    Please refer to this document for additional information: UWG Shared Governance Procedures for Modifications to Academic Degrees and Programs.

    If there are any questions or concerns regarding the routing of your proposal please contact curriculog@westga.edu.

  • College - School/ Department*
  • Is this a School of Nursing or School of Communication, Film and Media course?*
    Is this a College of Education course?*
  • Is this an Honors College course?*
  • Is the addition/change related to core, honors, or XIDS courses?*
Course Information
Next
  • Course Prefix*
    Course Number*
    3845
    3845
  • Course Title*
    AI Essentials for Business
    AI Essentials for Business
    Must be 30 characters or less including spaces
  • Long Course Title
    Artificial Intelligence Essentials for Business
    Artificial Intelligence Essentials for Business
  • Course Type*
  • Catalog Course Description*
    This course explores the rapid adoption of generative AI tools in business, that have helped streamline business processes and decision-making. With a focus on AI applications for marketing, management, finance, statistics, and professional development, this course will provide students with the necessary knowledge and skills to navigate the applications and ethical considerations related to AI. Students will recognize the potential of AI for responsible business growth.
    Description as you wish for it to appear in the catalog.

  • Please indicate in the boxes below the credit hour distribution for this course. If the course will be variable in credit please be sure to include minimum and maximum values in each box. 

  • Is this a variable credit hour course?*
  • Lec Hrs*
    3
    3
  • Lab Hrs*
    0
    0
  • Credit Hrs*
    3
    3
  • Can a student take this course multiple times, each attempt counting separately toward graduation?*
    If yes, indicate maximum number of credit hours counted toward graduation.*
    3
    3

  • For definitions of prerequiste, concurrent prerequisite, and corequisite, please see the Curriculog Terminology/Icon Guide.

  • Prerequisites
    MKTG 3803
    MKTG 3803
    Please only list courses (prefix and number).
  • Concurrent Prerequisites
  • Corequisites
    Please only list courses (prefix and number).
  • Cross-listing
    Please only list courses (prefix and number).
  • Restrictions
    This could include test scores, classifications, TE admission, major declaration, etc.
  • Is this a General Education course?*
  • If yes, which area(s) (check all that apply):
  • Status*
    Select Active-Visible unless the Registrar’s Office has notified you to do otherwise.
  • Type of Delivery (Select all that apply)*
  • Frequency - How many semesters per year will this course be offered?
    Grading*
Justification and Assessment
Next
  • Rationale*
    Artificial Intelligence is having an effect on every aspect of business and this is going to continue growing in the future. This course will introduce students to the current state of AI applications in various aspects of business as well as have them recognize the potential of AI for responsible business growth.
  • Student Learning Outcomes - Please provide these in a numbered list format. *

    Upon successfully completing the course, the student should be able to:

    1. Understand the fundamentals of AI and its applications in the context of business.

    2. Acquire knowledge and skills related to prompt engineering, including designing and refining prompts for AI models and ensuring effective interaction between humans and AI systems.

    3. Explore the ethical considerations and challenges associated with AI implementation in business, including privacy, bias, transparency, and responsible decision-making.

    4. Analyze case studies and best practices in leveraging AI tools to make informed decisions and gain a competitive advantage

    5. Gain insights into the use of AI in marketing strategies, such as personalized customer experiences, targeted advertising, sentiment analysis, and customer segmentation, to enhance customer engagement and satisfaction.

    6. Develop a foundational understanding of statistical concepts and techniques related to AI, enabling the interpretation and evaluation of AI-generated insights and results in a business context, and fostering data-driven decision-making.

    7. Enhance knowledge and skills in leveraging AI technologies for resume development and personal branding on platforms like LinkedIn.
     

  • REQUIRED ATTACHMENTS

    ATTACH any required files (e.g. syllabi, other supporting documentation) by navigating to the Proposal Toolbox and clicking  in the top right corner.

    1.) Syllabus

    Please ensure it’s the correct syllabus (e.g., correct course prefix and number, course title, learning objectives/outcomes and includes link to the Common Language for Course Syllabi: http://www.westga.edu/UWGSyllabusPolicies/

  • Syllabus*
Resources and Funding
Next
  • Planning Info*
  • Present or Projected Annual Enrollment*
    80
    80
  • Will this course have special fees or tuition required?*
    If yes, what will the fee be?*
    0
    0
  • Fee Justification

  • LAUNCH proposal by clicking  in the top left corner. DO NOT implement proposed changes before the proposal has been completely approved through the faculty governance process. 

  • FINAL TASK: After launching the proposal, you must make a decision on your proposal. Select the select.png icon in the Proposal Toolbox to make your decision.

  • User Tracking

    Help: Show Original: This option displays the proposal as it appeared at launch. No markup will be visible on the form. There will be no differentiation between fields that contain imported content and content that was created or selected by the originator by hand.

    Help: Show Current: This option displays the proposal as it appears currently. No markup will be visible on the form. There will be no differentiation between fields that contain imported content and content that was created or selected by the originator by hand.

    Help: Show Current with Markup: This option displays the proposal with all of its current content marked to show different editors. Text fields that include imported content are indicated by a blue highlight, and may also include additional changes within, indicated by each editor’s unique color. Fields containing selects, checkboxes, radio buttons, or widgets (such as the curriculum) provide an activity log above the field, indicating each editor’s selection and unique color.

    Comments

    You have not saved your changes to all the assessment fields you edited. You have the following options:

    • Click "Save All Changes" now to save every change you made
    • Click "Abandon Changes" to destroy all unsaved changes
    • Click "Cancel" to continue working on assessments and save each field individually

    What would you like to do?

      You must be logged in, in order to approve.

      Please upload the form that you just printed and signed.

      This will be used as your signature to sign this proposal upon approval.


      Listed below are the symbols and colors utilized in Curriculum:

      • = has not made a decision
      • = approved
      • = rejected
      • = held
      • = suspended
      • = cancelled
      • = multiple decisions
      • = task
      • = mine
      • = stuck
      • = urgent, out of date import source
      x

      #{title}

      #{text}

      x
      warning

      #{title}

      #{text}

      x
      warning

      #{title}

      #{text}